
Campaign websites (and the internet as a whole) has become vital to candidates in their bid for President. Just looking at Ron Paul's success with "Money Bombs" should give a big enough hint to candidates that this is a serious battleground.
Rep. Ron Paul, R-Texas, raised an astounding $6 million and change Sunday, his campaign said, almost certainly guaranteeing he'll outraise his rivals for the Republican nomination in the fourth quarter and likely will be able to fund a presence in many of the states that vote Feb. 5.The campaign website plays a valuable role in persuading and informing a voter on a candidates positions. It is also a place to donate money, making it necessary to their campaigns longevity. The Hartford Courant has an article analyzing the candidates websites and their effectiveness.
Paul's campaign spokesman late Sunday announced the campaign had eclipsed the $5.7 million that John Kerry raised the day after he locked up the 2004 Democratic presidential nomination – arguably the largest single-day fundraising haul in U.S. political history.
Paul, whose campaign has been embraced by a zealous community of online supporters, raised eyebrows when donors acting independently of the campaign dropped $4.2 million into his campaign coffers Nov. 5.
While you're making the rounds of New Year's cocktail parties this year, there will be an easy way to establish which of your friends are politically Web-savvy, and which are not.They also graded each website by ease, design and content. Apparently Chris Dodd and Fred Thompson need a new web team, because they are both lacking, receiving the lowest grades. Clinton, Edwards, McCain and Romney seem to lead the pack in their delivery of website effectiveness. The big surprise is with Rudy, who despite strong showing in the national polls, hasn't put a lot into his website.
Just mention the 2008 presidential race and ask if they've seen, say, the compelling "Courageous Service" video on John McCain's campaign website, the entertaining "Five Brothers Blog" on Mitt Romney's site or the impressive Web book "The Plan to Build One America" that can be downloaded from John Edwards' site.
Spending a long, snowy afternoon cruising the campaign websites of the 13 major contenders can also lead to a refreshing insight. With a few glaring exceptions, the websites of most of the Republican and Democratic candidates are thorough and detailed, and make inventive use of videos and Internet "meet-up" technology, such as Facebook and YouTube. Voters who complain that politics in America are shallow and devoid of content probably haven't spent much time on the presidential websites.
There is a sad side to campaign websites. Once the primaries are over, all of those "sure winner" and "game plan" articles become bittersweet in memory. There is also the sullen reaction of those who donated dollar after dollar to a losing candidate. But that's politics, it's a gamble at times.
Garden that website, watch your base grow.
