McCain might benefit from shifts in strategy: a retooled stump speech has already been rolled out. But sometimes a candidate who is down in the polls is not an incompetent but a bystander. While America remains a center-right country, this may well be a Marxist election in which economic realities are determining the political superstructure.
The diverging political fortunes of Barack Obama and McCain can be traced to a single moment. In the middle of September, the net favorable rating for each candidate was about the same. By Oct. 7, Obama was ahead on this measure by about 16 points. Did McCain suddenly become a stumbling failure? No, the world suddenly went into an economic slide. Americans blamed the party with executive power, which is also the party most closely tied in the public mind to bankers and Wall Street. None of this was fair to McCain, who has never been the Wall Street type. But party images are vivid, durable and almost impossible to shift on short notice.
Previous to this economic free fall -- and after his transformative vice-presidential choice -- McCain was about tied in a race he should have been losing by a large margin. The public clearly had questions about Obama's leadership qualities. But the McCain campaign also proved itself capable of constructing an effective narrative: Obama as lightweight celebrity, McCain as maverick reformer. Until history intervened.
Michael Gerson is spot on. In an already bad climate for a Republican win, the recent developments in the economy did him in. Whether or not it's fair, it is what happened. Unless McCain can address a clear message to the American people that his economic view is the right one, we'll be seeing Barack Obama next year in the White House.
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